Stop sending boring "Please download our new HR app" emails. Turn your PustakPass launch into a thrilling, high-stakes physical treasure hunt that unites your on-roll and off-roll employees through pure excitement.
A seamless, 3-step physical activation designed to shatter corporate silos and drive massive footfall to your HQ Node.
We provide HR with a physical vault containing 50 metallic-gold bookmarks. The CMD or CHRO personally signs the back of each one, validating them as official "winning tickets" for the Diwali launch.
During the Week 1 "Deposit Drive", the HR team randomly slips these Golden Bookmarks inside the pages of the physical books sitting in the PustakPass Drop-Box node in the lobby.
When Week 2 unlocks, employees rush to borrow books. Anyone who opens their borrowed book and finds a Golden Bookmark instantly claims their reward by scanning the QR code on the back.
In an era of software fatigue, physical, tactile experiences dominate. The Golden Bookmark hunt bridges the gap between digital upskilling and physical workplace excitement.
A contractual field engineer has the exact same chance of finding a ticket as a senior manager, creating an incredibly inclusive, egalitarian company culture.
To increase their chances of finding a ticket, employees must deposit their own books first. This completely solves the "empty library" problem on Day 1.
Customize these rewards based on your HR budget.